Andy Billings

Andy Billings

Andy Billings

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Andrew “Andy” Billings arrived at the University of Alabama in 2011, where he assumed the role of the Ronald Reagan Chair of Broadcasting.  He is the author of six books, including Olympic Media: Inside the Biggest Show onTelevision (Routledge, 2008).  Additionally, he is also the author of over 50 refereed journal articles and book chapters and his work has won numerous awards from organizations such as the National Communication Association and the Broadcast Education Association.  His work in the classroom at Clemson University also earned him many teaching awards.  He has consulted with many sports media agencies and is a past holder of the Invited Chair of Olympism at the Autonomous University of Barcelona.

Areas of Specialization

  • Sports Media
  • Identity Studies
  • Entertainment Studies
  • Television Promotion

Publications/Creative Work

Books

  • Billings, A.C., Butterworth, M.L., & Turman, P.D. (2012). Communication and sport: Surveying the field.  Thousand Oaks, CA: Sage.
  • Billings, A.C. (Ed.) (2011).  Sports media: Transformation, integration, consumption. London:
    Routledge.
  • Hundley, H.L, & Billings, A.C. (2010).  Views from the fairway: Media explorations of identity
    in golf.  Cresskill, NJ: Hampton Press.
  • Billings, A.C. (2010).  Communicating about sports media: Cultures collide.  Barcelona, ESP: Aresta.
  • Hundley, H.L, & Billings, A.C. (Eds.) (2010).  Examining identity in sports media. Thousand Oaks,
    CA: Sage.
  • Billings, A.C. (2008).  Olympic media: Inside the biggest show on television. London: Routledge.

Journal Articles

  • Billings, A.C., & Ruihley, B.J. (2012, in press).  Why we watch; why we play: The relationship between fantasy sport and fanship motivations.  Mass Communication & Society.
  • Novak, D.R., & Billings, A.C. (2012, in press).  The fervent, the ambivalent, and the great gap between: American print media coverage of the 2010 FIFA World Cup. International Journal of Sport Communication, 5(1).
  • Billings, A.C., Angelini, J.R., & Wu, D. (2011). Nationalistic notions of the superpowers: Comparative analyses of the American and Chinese telecasts in the 2008 Beijing Olympiad.  Journal of Broadcasting & Electronic Media, 55(2), 251-266.
  • Angelini, J.R., & Billings, A.C. (2010).  An agenda that sets the frames: Gender,language, and NBC’s Americanized Olympic telecast.  Journal of Language and Social Psychology, 29(3), 363-385.
  • Halone, K.K. & Billings, A.C. (2010). The temporal nature of racialized sport consumption. American Behavioral Scientist, 53(11), 1645-1668.
  • Billings, A.C., Angelini, J.R., & Duke, A.H. (2010).  Gendered profiles of Olympic history: Sportscaster dialogue in the 2008 Beijing Olympics.  Journal of Broadcasting & Electronic Media, 54(1), 9-23.
  • Angelini, J.R. & Billings, A.C. (2010).  Accounting for athletic performance: Race and sportscaster
    dialogue in NBC’s 2008 Olympic telecast. Communication Research Reports, 27(1), 1-10.
  • Billings, A.C., MacArthur, P.J., Licen, S., & Wu, D. (2009).  Superpowers on the Olympic basketball court: U.S. v. China through four nationalistic lenses. International Journal of Sport Communication, 2(4), 380-397.
  • Billings, A.C. (2009).  Mapping the media: Directions for Olympic scholarship in the 21  Century. Electronic Journal of Communication, 19(3-4).
  • Newton, G.D., Williams, G.C., Billings, A.C., & Eastman, S.T. (2009).  Prime-time promotion pays off: The Athens exemplar.  Journal of Promotion Management, 15(1-2), 137-149.
  • Billings, A.C. (2009). Conveying the Olympic message: NBC producer and sportscaster interviews regarding the role of identity.  Journal of Sports Media, 4(1), 1-24.
  • Newton, G.D., Williams, G.C., Billings, A.C., & Eastman, S.T. (2008).  Skating on thin ice: Promotional strategies for a fourth-place network in the 2006 Winter Olympics. Journal of Media Business Studies, 5, 77-85.
  • Billings, A.C. (2008).  Clocking gender differences: Televised Olympic clock-time in the 1996-2006 Summer and Winter Olympics.  Television & New Media, 9(5), 429-441.
  • Billings, A.C., Brown, C.L., Crout, J.H., McKenna, K.E., Rice, B.A., Timanus, M.E., & Zeigler,J. (2008). The Games through the NBC lens: Gender, ethnic and national equity in the 2006 Torino Winter Olympics.  Journal of Broadcasting & Electronic Media, 52(2), 215-230.
  • Billings, A.C., Angelini, J.R., & Eastman, S.T. (2008).  Wie shock: Television commentary about playing on the PGA and LPGA tours.  The Howard Journal of Communications, 19(1), 64-84.
  • Billings, A.C. (2007).  From diving boards to pole vaults: Gendered athlete portrayals in the “big four” sports at the 2004 Athens Summer Olympics. Southern Communication Journal, 72(4),329-344.
  • Denham, B.D., Hawkins, K., Jones, K.O, & Billings, A.C. (2007).  Anabolic-androgenic steroid use as a complicating factor in the female athlete triad: Behavioral implications for sport psychology.  Journal of Applied Sport Psychology, 19, 457-470.
  • Billings, A.C, & Angelini, J.R. (2007). Packaging the games for viewer consumption: Gender,ethnicity, and nationality in NBC’s coverage of the 2004 Summer Olympics. Communication Quarterly, 55(1), 95-111.
  • Billings, A.C., Craig, C.C., Croce, R., Cross, K.M., Moore, K.M., Vigodsky, W., & Watson,V.G. (2006).  Just one of ‘the guys’:  An analysis of Annika Sorenstam at the 2003 PGA Colonial golf tournament.  Journal of Sport & Social Issues, 30(1), 137-143.
  • Billings, A.C., Angelini, J.R., & Eastman, S.T. (2005).  The hidden gender biases in televised golf announcing.  Mass Communication & Society, 8(2), 155-171.
  • Billings, A.C. (2005). Beyond the Ebonics debate: Attitudes about Black and Standard American English.  Journal of Black Studies, 36(1), 68-81.
  • Billings, A.C. (2004).  Depicting the quarterback in Black and White: A content analysis of college and professional football broadcast commentary.  The Howard Journal of Communications, 15(4), 201-210
  • Kassing, J.W., Billings, A.C., Brown, R.S., Halone, K.K., Harrison, K., Krizek, B., Mean, L., Turman, P.D., (2004). Communication in the community of sport: The process of enacting, (re)producing, consuming, and organizing sport.  Communication Yearbook, 28,373-410.
  • Billings, A.C. (2004).  Teaching the senior thesis experience.  Communication Teacher, 18(4), 108-110.
  • Eastman, S.T. & Billings, A.C. (2004).  Promotion’s limited impact in the 2000 Sydney Olympics. Television & New Media, 5(1), 339-358.
  • Billings, A.C. & Tambosi, F. (2004).  Portraying the United States vs. portraying a champion: U.S. network bias in the 2002 World Cup. International Review for the Sociology of Sport, 39(2),157-165.
  • Billings, A.C. & Eastman, S.T. (2003).  Framing identities: Gender, ethnic, and national parity in network announcing of the 2002 Winter Olympics.  Journal of Communication, 53(4), 369-386.
  • Billings, A.C. (2003).  Portraying Tiger Woods: Characterizations of a “black” athlete in a “white”sport.  The Howard Journal of Communications, 14(1), 29-38.
  • Billings, A.C. & Talbert, J.L. (2003). Ethical, practical, and educational issues: Addressing the use of unpublished pieces in interpretation events. National Forensic Journal, 21(1), 24-34.
  • Billings, A.C. (2003).  Offending none, entertaining none: Deciphering acceptable humor in after-dinner speeches. National Forensic Journal, 21(1), 2-11.
  • Billings, A.C. & Eastman, S.T. (2002). Gender, ethnicity, and nationality:  Formation of identity in NBC’s 2000 Olympic coverage.  International Review for the Sociology of Sport, 37(3), 349-368.
  • Denham, B.E., Billings, A.C. & Halone, K.K. (2002).  Differential accounts of race in broadcastcommentary of the 2000 mens’ and womens’ Final Four Basketball Tournaments.  Sociology of Sport Journal, 19, 315-332.
  • Billings, A.C. (2002). Gender bias on court TV: An analysis of made-for-television legal cases.Carolinas Communication Annual, 18, 1-20.
  • Billings, A.C., Halone, K.K., & Denham, B.E. (2002).  ‘Man’ that was a ‘pretty’ shot: An analysis of gendered broadcast commentary of the 2000 mens’ and womens’ NCAA Final Four basketball tournaments. Mass Communication & Society, 5(3), 295-315.
  • Billings, A.C. (2002).  Assessing forensics in the 21  Century: Ten questions individual events programs must address. National Forensic Journal, 20(1), 30-37.
  • Billings, A.C. (2002).  Biographical omissions: The case of A Beautiful Mind and the search for authenticity.  The Film Journal, 1(1).
  • Billings, Andrew C. & Billings, Angela C. (2002).  Pedagogical and practical applications of coaching a limited preparation event.  The Rostrum, 76(7), 31, 38, 67.
  • Billings, A.C., Birdnow, J., and Parsons, C.S. (2001). Applications of rhetorical criticism: An analysis of individual event speeches (1993-2000).  Argumentation & Advocacy, 38, 98-105.
  • Eastman, S.T. & Billings, A.C. (2001). Biased voices of sports: Racial and gender stereotyping in college basketball announcing.  Howard Journal of Communications, 12(4), 183-202.
  • Billings, A.C. (2001).  Promoting the daily occurrence: An analysis of television soap opera promotion. Carolinas Communication Annual, 17, 1-12.
  • Billings, A.C. (2001).  Inside and outside the bubble: Forensic and non-forensic views of acceptable humor forms.  Speaker & Gavel, 38, 16-26.
  • Billings, A.C. (2000).  Achieving authenticity in the film Ghosts of Mississippi: Identity and authorship in historical narratives.  Western Journal of Black Studies, 24 (2), 80-89.
  • Billings, A.C. (2000).  Increasing diversity in the 21  Century: Minority participation in competitive individual events.  The Forensic, 85(4), 1-9.
  • Billings, A.C. (2000).  In search of women athletes: ESPN’s list of the top 100 athletes of the Century.  Journal of Sport and Social Issues, 24(4), 415-421.
  • Eastman, S.T. & Billings, A.C. (2000).  Sportscasting and sports reporting: The power of gender bias, Journal of Sport and Social Issues, 24(1), 192-212.
  • Eastman, S.T. & Billings, A.C. (1999).  Gender parity in the Olympics: Hyping women athletes, favoring men athletes.  Journal of Sport and Social Issues, 23(2), 140-170.
  • Billings, A.C. (1999).  He said, she said: An analysis of judging differences between the sexes. The Forensic, 84(2), 1-7.
  • Billings, A.C., Eastman, S.T., & Newton, G.D. (1998).  Atlanta revisited: Prime-time promotion in the 1996 Olympic games.  Journal of Sport and Social Issues, 22(1), 65-78.
  • Billings, A.C. & Eastman, S.T. (1998).  Marketing the Olympics within the Olympics, Ecquid Novi,19(2), 74-87.
  • Billings, A.C. (1997). When criteria becomes formula: The search for standardization within competitive after-dinner speeches.  National Forensic Journal, 15(2), 1-12.

Book  Chapters

  • Billings, A.C. (2011, in press). Tiger Woods lands in the rough: Golf, apologia, the heroic limits of privacy.  In L. Wenner (Ed.) Fallen Heroes, New York: Peter Lang.
  • Porri, S., & Billings, A.C. (2011, in press).  No limits: Sensation seeking and fandom in the sport culture of the X Games.  In Earnheardt, A. C., Haridakis, P. M., & Hugenberg, B. (Eds.). Fandemonium: Explorations of Fan Power, Identity and Socialization. Lanham, MD: Lexington.
  • Billings, A.C. (2010).  Meet the ‘framers’: The Olympic producers.  Reprinted from Olympic media: Inside the biggest show on television (A.C. Billings, 2008) in V. Girginov (Ed.), The Olympics: A critical reader (pp. 153-171).  London: Routledge.
  • Goss, B. D., Tyler, A.L, & Billings, A.C. (2009).  A content analysis of racial representations of NBA athletes on Sports Illustrated magazine covers, 1970-2003.  In H.L. Hundley and A.C. Billings (Eds.), Examining Identity in Sports Media (pp. 173-194).  Thousand Oaks, CA: Sage.
  • Billings, A.C. (2006).  Utilizing televised sport to benefit prime-time lineups: Examining the effectiveness of sports promotion.  In A. Raney and J. Bryant (Eds.), Handbook of Sports and Media (pp. 253-263).  Mahwah, NJ: Lawrence Erlbaum Associates.
  • Billings, A.C., Fishman, T., Gresham, M., Justice, A., Neal, M., Ramirez, B., Taylor, S.S., Powell, M.T., Winchell, D., Yancey, K.B., & Young, A.P. (2005).  New designs for communication across the curriculum.  In C. Handa and S. McGee, (Eds.).  Discourse and Direction: The Postmodern WPA (p. 158-180).  Logan, UT: Utah State University Press.
  • Giles, H. & Billings, A.C. (2004).  Assessing language attitudes: Speaker evaluation studies. In A.Davies and C. Elder, (Eds.), Handbook of Applied Linguistics (pp. 187-209). Oxford, UK: Blackwell.
  • Billings, A.C. (2003).  Dueling genders: Announcer bias in the 1999 U.S. Open tennis tournament.  In R.S. Brown and D. O’Roarke (Eds.), Topics in Sports Communication (pp.51-62).  Westport, CT: Praeger.
  • Eastman, S.T. & Billings, A.C. (2000). Promotion in and about sports programming. In S. T. Eastman (Ed.), Research in Media Promotion (pp. 203-230). Mahwah, NJ: Lawrence Erlbaum Associates.

Teaching

  • CIS 607: Epistemology & Theory Building
  • CIS 850: Seminar in Sports Media
  • COMM 150: Introduction to Human CommunicationOther Endeavors
  • COMM 162: Competitive Forensics
  • COMM 250: Public Speaking
  • COMM 305: Persuasion
  • COMM 310: Research Methods
  • COMM 325: Sports Communication
  • COMM 327: Sports Media Communication
  • COMM 366: Contemporary Film
  • COMM 455: Gender Communication
  • COMM H493: Honors Prospectus Project
  • COMM H494: Honors Field Research
  • COMM 495: Senior Communication Seminar
  • COMM H496: Honors Senior Communication Seminar
  • COMM 499: Independent Study
  • COMM 874: Communication Pedagogy
  • RCID 803: Empirical Research Methods
  • RCID 880: RCID Studio
  • RCID 991: Dissertation

Teaching Honors

  • Gentry Award for Teaching Excellence, Clemson University, College of AAH, 2006.
  • Dean’s Award for Teaching Excellence, Clemson University, College of AAH, 2005.
  • Faculty Award for Excellence, Clemson University Board of Trustees, 2000.
  • Indiana University Teaching Excellence Award, 1999.
  • Communication & Culture Excellence in Teaching Award, 1999.