Andy Billings

Andy Billings

Andy Billings

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Andrew “Andy” Billings arrived at the University of Alabama in 2011, where he assumed the role of the Ronald Reagan Chair of Broadcasting. His research interests lie in the intersection of sport, mass media, consumption habits, and identity-laden content.  He is the author and/or editor of nine books, including Olympic Media: Inside the Biggest Show on Television (Routledge, 2008) and his writings have been translated into five languages.  Additionally, he is also the author of over 90 refereed journal articles and book chapters in outlets such as Journal of Communication, Journalism & Mass Communication Quarterly, Mass Communication & Society, and Journal of Broadcasting & Electronic Media. He serves on many Editorial Boards, including as an Associate Editor of the journal Communication & Sport.

His work has won numerous awards from organizations such as the National Communication Association, Broadcast Education Association, and Association for Education in Mass Communication and Journalism.  He is a former Research Symposium Chair for the Broadcaster Education Association and former Chair of the Mass Communication Division of the National Communication Association.  He has lectured in nations around the world, from Spain to China to Austria.  His work in the classroom has also earned him many teaching awards.  He has been quoted in many different mainstream outlets ranging from The Boston Globe to the Los Angeles Times to  Billings has also consulted with many sports media agencies and is a past holder of the Invited Chair of Olympism at the Autonomous University of Barcelona.


Billings, A.C., Butterworth, M.L., & Turman, P.D. (2014, in press). Communication and sport: Surveying the field (2nd edition).  Thousand Oaks, CA: Sage.

Billings, A.C., & Hardin, M. (Eds.) (2014, in press). The Routledge handbook of sport & new media. London: Routledge.

Billings, A.C, & Ruihley, B.J. (2014).  The fantasy sport industry: Games within games. London: Routledge.

Billings, A.C., Butterworth, M.L., & Turman, P.D. (2012). Communication and sport: Surveying the field.  Thousand Oaks, CA: Sage.

Billings, A.C. (Ed.) (2011).  Sports media: Transformation, integration, consumption. London: Routledge.

Hundley, H.L, & Billings, A.C. (2010).  Views from the fairway: Media explorations of identity in golf.  Cresskill, NJ: Hampton Press.

Billings, A.C. (2010).  Communicating about sports media: Cultures collide.  Barcelona, ESP: Aresta.

Hundley, H.L, & Billings, A.C. (Eds.) (2010).  Examining identity in sports media. Thousand Oaks, CA: Sage.

Billings, A.C. (2008).  Olympic media: Inside the biggest show on television. London: Routledge.



Billings, A.C., Angelini, J.R., MacArthur, P.J., Bissell, K., & Smith, L.R. (2014, in press). (Re)calling London: The gender frame agenda within NBC’s primetime broadcast of the 2012 Olympiad.  Journalism & Mass Communication Quarterly.

Mocarski, R.A., & Billings, A.C. (2014, in press).  Manufacturing a messiah: How Nike and     LeBron James co-constructed the legend of King James.  Communication & Sport, 2(1).

Billings, A.C., Brown, N.A., Brown, K.A., Guo, Q., Leeman, M., Licen, S., Novak, D., & Rowe, D. (2013, in press).  From pride to smugness and the nationalism between: Olympic media consumption effects on nationalism across the globe.  Mass Communication & Society, 16(6).

Billings, A.C., Brown, K.A., & Brown, N.A. (2013, in press).  5,535 hours of impact: Effects of Olympic media on nationalism attitudes.  Journal of Broadcasting & Electronic Media.

Licen, S. & Billings, A.C. (2013, in press).  Affirming nationality in trans-national circumstance: Slovenian coverage of continental franchise sports competitions.  International Review for the Sociology of Sport, 48(5).

Billings, A.C. (2013). Tiger Woods lands in the rough: Golf, apologia, the heroic limits of privacy.  In L. Wenner (Ed.) Fallen Sports Heroes, Media, and Celebrity Culture (pp. 51-63)New York: Peter Lang.

Brown, N., & Billings, A.C. (2013).  Sports fans as crisis communicators on social media websites. Public Relations Review, 39(1), 74-81.

Billings, A.C., & Ruihley, B.J. (2013).  Why we watch, why we play: The relationship between fantasy sport and fandom motivations.  Mass Communication & Society, 16(1), 5-25.

Brown, N., Devlin, M.B., & Billings, A.C. (2013). Fan identification gone extreme: Sports communication variables between fans and sport in the Ultimate Fighting Championship. International Journal of Sport Communication, 6(1), 19-32.



Billings, A.C., Angelini, J.R., & Wu, D. (2011). Nationalistic notions of the superpowers: Comparative analyses of the American and Chinese telecasts in the 2008 Beijing Olympiad.  Journal of Broadcasting & Electronic Media, 55(2), 251-266.

Billings, A.C., Angelini, J.R., & Eastman, S.T. (2005).  The hidden gender biases in televised golf announcing.  Mass Communication & Society, 8(2), 155-171.

Billings, A.C. & Eastman, S.T. (2003).  Framing identities: Gender, ethnic, and national parity in network announcing of the 2002 Winter Olympics.  Journal of Communication, 53(4), 369-386.

Billings, A.C., Halone, K.K., & Denham, B.E. (2002).  ‘Man’ that was a ‘pretty’ shot: An analysis of gendered broadcast commentary of the 2000 mens’ and womens’ NCAA Final Four basketball tournaments. Mass Communication & Society, 5(3), 295-315.

Eastman, S.T. & Billings, A.C. (2000).  Sportscasting and sports reporting: The power of gender bias, Journal of Sport and Social Issues, 24(1), 192-212.

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  1. […] nationality and gender in Slovenian 2008 Summer Olympic television coverage” I co-authored with Andrew Billings from the University of Alabama.  The abstract of this article can be read […]

  2. […] closest to coverage parity female athletes get,” Sarah Laskow notes that the data found by Andy Billings shows a significant increase in coverage of female athletes, for at the closing of the games, […]

  3. […] Dr. Billings has been monumentally influential in shaping my career. He has really helped me find my voice in this field, and he introduced me to Olympic research, something I never thought I would be interested in pursuing. My dissertation chairs, Dr. Bruce Berger and Dr. Eyun-Jung Ki, have also been influential. Dr. Berger mentored me throughout my doctoral career, and I’ve learned so much from him about how to be a well-rounded public relations scholar. Dr. Ki was my first research professor, and she taught me how to conduct research effectively. […]

  4. […] Andy Billings (left), a credited author, self-professed sports media scholar and the Ronald Reagan Chair of Broadcasting at the University of Alabama since 2011, chimed in on the topic Wednesday. Having conducted rigorous research on the topic of fantasy sports play, his opinion on the matter has been requested time and again. […]